salam sister,
I'm Lucy and it's nice to meet you. I'm British, I'm Muslim, I was born in Italy, grew up in Paris, I speak 4 languages. I'm a dreamer and a visionary. I see people's light and shine it back at them. But there's also a whole lot more to me. Intrigued? Read on.
my story
Home is currently in London, but I was born in Italy to British parents and raised in Paris. I’ve lived here and there and as a result can’t really answer the question “where are you from?”.
I know a thing or two about trying to blend into an environment. Although my mother tongue is English, I learned Italian in school as a 3 year old because there was no other way of being understood by my peers. I did it again when I moved to France 2 years later. All I intended was to keep up, fit in and keep my head down. By the time I was 7, I had learned to finish my work at a much faster pace than anyone else. So I was bored, and that's where I learnt to dream. My teacher eventually suggested I jump a school year. By wanting to simply fit in I accidentally learned to stand out. All my life choices since have followed this pattern. From my faith, to my travels, to my decisions to leave relationships, places and jobs. I was simply following my dreams, always believing “there must be another way.”
By wanting to fit in, overachieving became my identity. I was good at it, the cost being I got very skilled at concealing what was truly going on inside, shutting people out and being emotionally unreachable. I was hiding. This eventually took its toll, creating a void inside me, leading me to disconnect with parts of my identity, feeling purpose-less, empty, like there should be something more to life. I eventually found the answers to all these deep questions in my beautiful faith. More on that journey here.
By learning to dim my light, I got really good at seeing the light of others. Amongst my closest peers, I’ve always been known as a calming presence, a trusted thinking partner with a non judgmental approach, a deep listener with a light energy. I encourage my loved ones to find their voice, take risks, dare to be courageous and go after their dreams. I see their light, shining it back at them, and I’ll always be the first one to cheer them on!
Now I do that with my clients too. Truly understanding my own zone of genius came through years of work whilst on my professional journey. More on that below.
creativity
courage
empathy
curiosity
professional journey
I hold a Masters in Business & Marketing from a French business school, finishing as the top student of all the post graduates of that year.
For 12 years, I worked alongside the world’s biggest brands to bring their creative visions to life through all aspects of their marketing (from PR, events, partnerships, digital, influencer strategy...).
I was a founding team member of one of the very first influencer marketing start ups in the world, leading a team across 6 different markets. In under 2 years, we went from an idea to an international business with proprietary tech, working with brands like Chanel, Estée Lauder, MAC, The Kooples, Vivienne Westwood, Vans.
My path has lead me to work in advertising, crafting global marketing campaigns for brands in the travel space such as One&Only, British Airways or The Peninsula. I've also worked as a hospitality consultant, opening restaurants in London, bringing branding visions to life and holding events. All during the hardest possible time for that industry - the pandemic!
There’s more of my professional journey on my LinkedIn.
